Hiro Lamarsh    The Grand Jeweler is a short video of sculptor and jewelry designer Hiro Lamarsh based in New York City. His craft working with metals has led him to make custom jewelry pieces, with a knack for making Grillz for clients. As he looked to launch his first collection, he wanted content that would compliment his website.

The approach was to take the audience on a journey of the process of crafting his signature work. Highlighting the process of how he turns solid pieces of metals and rocks into jaw-dropping wearable jewelry.

This short video gives the audience a glimpse into a day of Hiro in his workshop, all while keeping craftsmanship the main focus. For the overall feel of the video, I was inspired by Hiro's personal style. So, conceptually I wanted to convey elements of rawness, goth, and grunge. Aesthetically pushing for a dark mood with lighting positioning being a key factor to achived this.

︎Co-Director    Editing W.I.P.

Mark Clennon    A Los Angeles-based photographer with a focus on editorial capturing the Black experience. For this series, Mark contracted me to add graphical elements to his photos. He wanted me to push the concept and use features of nature.

The approach was to expand a visual language that complemented his series with features of nature interacting with the model inside the space. Creating an experience for the model as if Earth had been without humans for decades. The set had plants, roots, weeds, and sunlight making their way through the cracks of the abandoned building structure.

The result is a collection of surreal plant designs. Interacting with the model throughout the series set in the future photographed in an abandoned building structure as she visits Earth after years of life on another planet. On Earth, plants had blossomed without any human presence in an exaggerated fashion. I wanted to show how the plants became super curious and livelier around human presence.

︎Graphic Designer    2021

           

Precision Forms    An ongoing photo essay exploring the relationship between fragmented design angles and curvature found in a curated selection of sports cars and architectural interior structures. Capturing different vantage points of their lineature design.

The approach for this series started with my pure love for photographing sports cars. My style of shooting focuses on the details through close-ups. I also have a sweet tooth for interior spaces. I find them aesthetically pleasing. Much of my work focuses on the negative space within a space and how it embodies light and shadows. There is beauty in breaking down a structure in its entirety and dissecting pieces that generally get overseen due to their functioning purpose.

The result is a series exploring the connection between architectural spaces and sports cars that display similarities in design.

︎Photographer    2019 – present

Mara Peralta Studio    The MPS team brought me onboard to consult them on their brand strategy.  After a few sessions, I was asked to elevate their visual language leading up to the launch of their first official campaign.

The approach I went for was a very clean, minimal, and bold aesthetic. Keeping a very sleek and edgy tone throughout the use of photography, we decided to keep the branding in black and white. Highlighting the jewelry pieces as it plays on the body.

The result was a cohesive language across all touch points of the brand. I introduced the idea of connecting the brand with their music background. As well as defining their brand aesthetic by establishing their visual language that caters to their target market. The creation was a sleek refined logo, gifs, social assets, a store ready look-book, and a final campaign for their launch.

︎Art Direction/ Brand Consultant/ Graphic Designer    2020 – 2021

Shredded Magazine    A conceptual motor-based publication designed as a case study. An ode to my personal love for sport cars and the culture surrounding it. Creating a fresh take by meshing different industries that revolve around the different creative spaces it impacts.

This concept pushed to target an audience and personalities who are passionate about exploring the spaces of art & design, fashion, and automotive culture.

The result was an 88 page magazine featuring interviews and photo-essays from artists, photographers, and designers that are shaping their industries.

︎Editor/ Designer    2018