ethos    Julio Gutierrez Jr. (b.1987) is a freelance multi-disciplinary creative based in New York City. Playing in the intersection of creative strategy and design. With the ability to translate complex ideas into focused designs and compelling narratives. His ideal client is unconventional and making new waves. Transforming concepts into visual executions that articulate brand ethos collectively — valuing the diversity of opinions, ideas, skills, and perspectives.

approach to play    Informed by broad research encompassing a neoteric attitude towards design. Championing core design fundamentals towards visual communication and brand experiences. Reaching from various areas including art direction, brand strategy, and digital experiences to elevate brand architecture. A next-generation communication thought process.

practice/process   His focus is on action-planning driven by concept, emotion, and form. He believes that the process is a dialogue. Working collaboratively with clients/brands as an extension of their teams to define and develop creative solutions and strategies. To better understand and value the nature of client/brand briefs, he adapts and becomes flexible to new processes whie sharing good practices for complete alignment.

education    His calling for design led him to earn a degree in Communication Design from the School of Visual Arts (BFA’19). Where he studied under the guidance of Debbie Millman, Harry Gassel, Min-Hee Lee, E.T.C. Studio, and ANTI/ANTI Studio. Having had a prior career in fashion, he also attended the Fashion Institute of Technology(10’) and earned a degree in Fashion Marketing & Merchandising from CUNY New York City College of Technology (AS’09).

out-of-office    During the peak of the pandemic in 2020, he picked up running as a form of meditation. His love for running grew fierce. Three months later in August, on a cool summer night he ran 26.4 miles just to say he could. He organized and ran a 2-hand touch football league for 5 years. He also played organized & street basketball for 12 years. Leading him to become a volunteer coach for his local Youth-Organized Leauge for four years and won a championship!

current rotation    Nicola Cruz, FKA Twigs, Miles Davis, Led Zeppelin, SAINt JHN, Florence & the Machine, Lana Del Rey, Kings of Leon,  Rosalia,  Kendrick Lamar and Jay-Z.

reading/gazing    Duel Magazine, Studio Sessions, Aesthetic 2, Why Materials Matter, Atmos Magazine, and Cork Dork.